The Importance of a Personalised Coaching style: Embracing Evolution and Authenticity

The Confidence of a Coach

In the ever-evolving world of coaching, the development of a personalised coaching style is not just an advantage, it’s a necessity. A confident style transcends the traditional set of strategies, symbolising a coach’s unique identity, values and approach. The current coaching landscape, marked by rapid changes in client expectations and the advent of diverse methodologies, underscores the significance of an authentic and adaptable coaching style.

As we begin 2024, let’s explore why an individualised coaching style is critical to really being a confident coach and transformational in developing a coaching business. We’ll examine the intricacies of developing a fingerprint-specific coaching style plus the impact of professional accreditation and the innovative approach of Sandown Business School in shaping versatile coaching professionals ready to face the challenges of modern coaching. Are you open to understanding what you can do to boost your success? Let’s get to the root of struggles with coaching confidence and own your style.

The Evolution of Coaching: A Historical Perspective

The journey of coaching as a profession has been a fascinating evolution, reflecting broader societal, psychological and neuroscience developments. Understanding this history is crucial for any coach aiming to develop a personalised approach.

Early Beginnings and Traditional Methods

Coaching, in its earliest forms, was largely synonymous with sports coaching, focusing primarily on performance improvement. It was direct and goal-oriented, mirroring the straightforward needs of sports training. As businesses and corporations expanded, coaching found a new domain in the corporate world. Initially, it emphasised goal attainment and performance metrics, aligning with the business world’s objective-driven nature and strengths approach.

Transition to Holistic Approaches

The integration of psychological, ontological and neuroscience principles marked a significant shift towards more holistic whole-system coaching methods. Theories from social human development began to influence coaching practices, steering them towards not just skill and performance enhancement but also personal growth and self-awareness. Concepts like emotional intelligence started to play a crucial role in coaching.

Emergence of Niche Specialisations As the field of coaching matured, it branched into various specialisations like life coaching, health coaching and relationship coaching. Each specialisation brought its distinct focus, addressing specific aspects of personal or professional life. This diversification laid the groundwork for more personalised coaching practices, tailored to the unique needs and situations of individual clients and businesses.

The Role of Technology The rise of digital technology introduced new platforms for coaching, from online sessions to AI-assisted tools. This technological advancement expanded the reach and methods of coaching, allowing coaches to connect with clients across the globe and utilise innovative tools to enhance their practice, as well as traditional diagnostics.

Contemporary Coaching Practices

Modern coaching is a rich, interdisciplinary practice that integrates elements from psychology, neuroscience, business, ontology and technology. The focus has shifted from merely achieving specific goals to facilitating transformative experiences. Contemporary coaching emphasises personal expansion and growth that sticks plus a richer life satisfaction combined with a deeper understanding of oneself and one’s place in the world as your unique experience is yours.

To summarise, this historical perspective on the evolution of coaching highlights how the profession has grown into a nuanced and multifaceted practice. It has set the stage for the development of personalised coaching styles, acknowledging the diverse and complex needs of clients in today’s world.

The heartbeat of a coaching signature is more powerful than any model

The Limitations of Prescribed Coaching Styles

One size does not fit all

In the landscape of modern coach training, a one-size-fits-all approach falls short of delivering the ingredients of what is needed for a student to champion a confident coaching style. Traditional standardised methodologies, while providing a basic foundational structure, do not fully address the unique complexities and aspirations of individual clients. Who suffers? The coach and client and ultimately many coaches lose their passion for helping themselves or their clients. So many coaches become quiet quitters and/or lose money investing with marketing gurus who take advantage of this awareness gap.

Over-Reliance on Set Frameworks

Prescribed coaching models are typically based on predefined frameworks that prioritise consistency and reproducibility. However, this safe rigidity can lead to a formulaic approach that will not resonate with every client’s unique situation. The over-reliance on these frameworks can stifle the coach’s creativity and intuition, which are critical in addressing complex, human-centric challenges and aspirations.

Inadequate Personalisation

Each individual’s coaching needs are shaped by their unique set of experiences, values, and goals. Each coach builds a relationship with a client and this is pivotal as trust, understanding and rapport emerge. A coaching style that feels too structured or impersonal can hinder the development of this critical relationship. Clients are more likely to open up and engage deeply in the coaching process when they feel that their coach is responsive and compassionate.

Sandown Business School’s Modern Approach to Coach Education

Synthesising competencies and building rigour.

Sandown Business School has pioneered a distinctive approach in coach education, setting itself apart with a triple accreditation strategy. This approach is not just about adhering to the standards of ICF, EMCC and AC; it’s about synthesising the core competencies from each to create a comprehensive coaching curriculum. This method equips aspiring and experienced coaches with a versatile skill set whilst also encouraging the development of a unique coaching style.

Comprehensive Skill Development

The school’s curriculum is meticulously designed to cover a wide range of competencies. From understanding the ethical dimensions of coaching as emphasized by ICF, to incorporating reflective practices and cultural sensitivity as per EMCC standards and adopting innovative, context-specific methodologies advocated by AC. The programme offers a holistic coaching education.

Emphasis on Personalised Coaching Styles

At the heart of Sandown Business School’s philosophy is the belief that a successful coach is not just a product of rigorous training but also of personal evolution. The school encourages its students to reflect on their own experiences, values and beliefs and to integrate these into their coaching practice. This emphasis on personalisation ensures that graduates don’t just leave with knowledge and skills, but with a coaching style that is uniquely theirs – Fingerprint-specific. They have experienced a bespoke coach education.

Continuous Learning and Adaptation

The school recognises that coaching is an ever-evolving field. Therefore, its curriculum is designed to foster a mindset of continuous learning and adaptation. Students are encouraged to stay abreast of new trends and developments in the coaching world and to continually refine their coaching styles in response to the changing needs of their clients and the industry.

Global Recognition and Credibility

Graduates of Sandown Business School benefit from the global recognition that comes with having achieved a Diploma that carries multiple accreditations. This recognition enhances their credibility in the eyes of potential clients and employers, providing a solid foundation for their coaching careers. A solid way to future-proof their business.

Preparing Coaches for Real-world Challenges

Sandown Business School’s approach goes beyond theoretical knowledge. It includes practical training scenarios that have emerged from real-life coaching situations, preparing students to handle a variety of client agendas with confidence and competence. This practical exposure is crucial in supporting them to understand how to apply their skills and knowledge and ultimately grow their business.

Build your own personalised coaching style – be credentialed

One of the first ways you can easily create your style is by gaining your coaching credential. This immediately demonstrates the level of professionalism you have achieved within your coaching. However, the Institutes awarding the credentials can be challenging to navigate. Here are some insights for you to consider about accreditation and credentials.

Understanding Accreditation and the different credentials you can gain.

Accreditation in the coaching industry plays a crucial role in defining the standards and practices of professional coaching. Organisations such as the International Coach Federation (ICF), the European Mentoring and Coaching Council (EMCC), and the Association for Coaching (AC) offer distinct frameworks that not only enhance a coach’s credibility but also profoundly influence their coaching style.

ICF: Client-Centered and Ethical Approach

The ICF is renowned for its emphasis on a client-centered approach. It focuses on creating a strong coaching presence, fostering active listening, encouraging powerful questioning and practising direct communication. ICF’s framework is built around ethical principles and a deep respect for the client’s autonomy, encouraging coaches to facilitate client growth in a manner that prioritises the client’s agenda.

EMCC: Reflective and Diverse Perspectives

The EMCC stresses the importance of reflective practice. Coaches are encouraged to constantly reflect on their methods and interactions. It values diversity and inclusivity, urging coaches to be aware of and sensitive to cultural and individual differences. This approach fosters a coaching style that is adaptable and respectful of varied client backgrounds and needs.

AC: Innovative and Context-Specific Methodologies

The AC’s framework focuses on awareness and responsibility. The emphasis is on the coach to be aware of their own biases and the dynamics of the coach-client relationship. This accreditation encourages innovation and the use of context-specific methodologies, allowing coaches to tailor their approach to the unique requirements of each client.

Impact on Coaching Styles

Each of these accreditation bodies contributes to shaping a coach’s style. They provide a set of competencies and ethical guidelines that form the foundation of a coach’s practice. However, these frameworks are not just rules to follow; they are starting points from which coaches can develop their personalised style. By integrating the principles and competencies outlined by these bodies, coaches can create a versatile and effective coaching approach that resonates with a wide range of clients.

Balancing Standards with Personalisation While adhering to the standards set by these accreditation bodies, it is essential for coaches to remember that each client is unique. The real art of coaching lies in balancing these professional standards with a personal ‘art’ – creating a style that is both ethical and effective, as well as deeply resonant and adaptable to individual client needs.

Conclusion: The Significance of a Personalised Coaching Style

In conclusion, the development of a personalised coaching style is a dynamic and ongoing process. It is crucial for coaches to continuously refine their approach, integrating new learnings and always be adapting to changing client needs and technological advancements.

Next time, I would like to introduce you to a personalised coaching style playbook. This playbook is not just a set of strategies; it’s a manifestation of the coach’s unique identity, skills and experiences. It is this uniqueness that enables coaches to stand out in a competitive market, build meaningful relationships with clients and facilitate transformative experiences. For aspiring and experienced coaches alike, the journey towards crafting and evolving a personalised coaching style never stops but without it – confidence will ebb away.

Upcoming Events and Programmes

What does our programme look like?

We have meticulously crafted a comprehensive 75-hour programme centred around the ICF Team Competencies. However, our approach goes beyond mere competency acquisition; we seamlessly integrate these skills with contemporary trends, guaranteeing a learning experience enriched with cutting-edge knowledge. Our commitment extends to the practical realm, as we actively foster the application of knowledge.

Richella Boggan, the Co-Founder and Global Commercial Development Director of Sandown Business School. For over three decades, Richella has graced the realms of business, coaching and management, her talent development enriching the lives of leaders plus experienced and aspiring coaches. If you seek master coaching or supervision, book a call


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