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Meet Our Founders

& Your Future Master Coaches

coaching with pheona

Pheona Croom-Johnson

Co-Managing Partner and Academic Director

MSc, MA, ESIA Coach Supervisor (EMCC) EIA Senior Practitioner (EMCC), PCC (ICF), Master Executive Coach (AC), Master NLP Trainer & Team Coach Supervisor (ACTC, ICF)

Pheona is a seasoned professional having been in the Learning and Development field for over 35 years, mainly partnering with C-Suite and Senior Leaders. She is one of a handful of treble credentialed Master Coaches and typically spends her time working as a Thought Partner, Psychological Executive Coach, Organisational Development Specialist, Systemic Team Coach, Team Coaching Supervisor and Coach Supervisor. Yes - she is busy!

Pheona has a creative approach using different models, tools & techniques all with a pragmatic and practical psychological application. One of her many strengths is working systemically and she can often be found supporting clients to map out their systems! She is insightful, intuitive, grounded and well able to support you in achieving your purposes.

Pheona has designed and delivered multiple successful leadership and coaching programmes, internationally. Her programmes have been held up as reaching the standard of excellence. She is known for her creative flair and ability to really listen to what is required and always (to date) deliver. She has a wide range of industry experience and constantly seeks to enrich her own personal learning for the development of her clients. Be prepared to transform.

Pheona's services:

Pheona offers a unique service as a Thought Partner and has done so for the past 10 years, earning her the right to say she is known as one of the best with this niche. She has the reputation of being a trusted advisor and confidant for many of her anonymous clients. She is regularly recommended to other CEOs, MDs and Senior Leadership Teams seeking professional development. Working with Pheona means focusing on effective leadership, business and coaching techniques which enable clients to find out who they are and how they are. How does she do this? One approach is to create a ‘pause space’ with judgement suspended. Clients stop having to perform, stop trying to get it right and instead can speak in an unfiltered way as they work out what they think and what they want to do next, all without the need of having to carefully manage their ‘audience’. Once their whole system is aligned, they un-press pause and get back to being brilliant.
Pheona has an in-depth background in psychology, and her coaching competencies are evident in her approach. She supports her clients to gain perspective, challenge stuck mindsets and/or outdated behaviours, identify repeating patterns, live true to their values and reset to move forward. She has a wealth of psychometric tools she can use with her clients, but also has a wide experience of business and leadership theories, models and coaching tools at her disposal. Her approach is creative and resourceful with every client walking away a better version of themselves – and that is something after 35 years of coaching.
Pheona has been working with teams for over 25 years and recently became certified by the ICF with their globally recognised credential: ACTC. Her focus is always on the quality of exchange between the team members as she seeks to accelerate that connection, challenge any fixed states and support the single entity and identity of the team. All in order for the team to optimise collective emotional intelligence and deliver the required business results. She has had many coaching recommendations over the years (see her LinkedIn profile) with teams coming back to her if they join new teams. Again, she is often working through word of mouth and personal recommendations.
Pheona is an expert on the credential pathway for coaches. She has successfully designed and delivered accredited coaching programmes, with her inspiring and entrepreneurial co-founder, that are triple accredited. A status rarely achieved. She also runs an online programme called ‘Mastering The Credential Pathway’ which supports coaches wishing to develop their coaching skills further to understand the ICF competency requirements and ensure their coaching aligns with these professional standards. She regularly runs groups and individual Mentor Coach programmes that are seeing coaches successfully gain their ACC and/or PCC credential or those who need to re-credential. She knows what is required and is happy to share with you the secrets of success for ICF, EMCC and AC.
Pheona is an accredited Supervisor with the EMCC and regularly runs supervision groups for coaches with an emphasis on group dynamics using a gestalt lens. During these sessions, the coaches focus on their clients, are mindful of ethics and have the opportunity of learning from other coaches. She also has a strong practice of individual supervision which offers her supervisees the opportunity to slow down, practice presencing and awaken systemic awareness all with the aim of deepening and strengthening their coaching practice. She will use many creative tools in her supervision, which supervisees have found useful as they are able to use them with their clients. One of Pheona’s beliefs – ‘positive energy ripples are so important’. Come prepared to be seen, appreciated and valued for who you are.
Pheona has worked in the OD space for over 35 years. Her focus is on the ‘how’ to bring behavioural and cultural change as opposed to a single focus on the ‘what’ they are doing that needs to change. Pheona’s approach adopts an agile blended style using psychological theories, NLP, psychometrics and different leadership coaching and business models to support any individual/team to move forward with determination, passion and courage to take the next step.
Pheona has been in the learning and development business for over 35 years, she has a vast experience with different cultures and industries. She has currently worked in over 25 countries with a focus on Europe, APEC, North and South America. And industry focus within the Financial & Insurance, Education & Health, Travel Leisure, Technology, Law Enforcement, Marketing, Regulators & Aerospace, Charities, Manufacturing, Engineering, Automotive, Digital and Retail industries. You are in safe hands whatever your industry and cultural background.
Pheona Croom-Johnson will support you to empower yourself to be who you know you are and want to be. To confidently raise your eyes and set your sights on what you want to achieve. Ready to find out what could be next for you, without the past echoes pulling you back?
coaching with richella

Richella Boggan

Co-Managing Partner and Global Business Development Director,
BA (Hons) Economics, Clinical Nutritional Therapist, EIA Senior Practitioner (EMCC), Advisory Board Member (npnHub), Master Business Coach and Coaching Supervisor (CSA)

Welcome to the dynamic realm of Richella Boggan, a sought-after Professional Coach for accomplished business leaders. As the co-founder of Sandown Business School, she's creating a vibrant community of elite accredited coaches. With her innovative SAS Coaching Map, she's redefining the coaching approach to align with the complexities of our changing world.

Richella's expertise in supervision is highly desired among leading coaches globally. Trained as an economist, she explored Interpersonal Neurobiology, Nutritional Therapy, and Applied Neuroscience and is expected to begin her PhD in Neuroscience by late 2023. She's also an accredited Emotional Intelligence assessor.

With the experience of building and selling three prosperous companies, and a 20-year tenure in global FMCG corporations at C-suite levels, she knows the intricacies of the corporate world. But what distinguishes Richella is her brave career shift, breaking societal norms to pursue her true passion in coaching. Using her vast knowledge, she now guides others to realise their happiness and success. If you're prepared to unlock your potential and attract success, Richella Boggan is your ally. Let's embark on this exciting, result-oriented journey together, filled with opportunities and enjoyment.

Richellas's services:

Richella offers a powerful service as your Thought Partner and has developed her offering to be an all-round expert in Business Coaching. She really is a one-stop shop. She will skillfully guide you through giving you, your team and your business the energy and overhaul they require. She also does this on the clock – you will never waste a moment of time with Richella. She is mindful of the ROI and ensures her work with you ensures the business focus is always front of mind. Richella cuts through the noise and gets to the heart of any challenges and with her impressive experience in all aspects of business & leadership, she is proficient in providing one-on-one coaching, guidance and support to all senior business leaders. She will challenge any limiting beliefs you have, develop strategies to achieve your goals and will support you to uncover your strengths. Get ready to be transformed, at speed.
Richella offers leadership supervision services, providing a challenging, safe and supportive space for leaders to reflect on their professional challenges and successes. Through this process, she supports leaders to gain new perspectives, enhance their decision-making skills, recognise the world behind their eyes and how this is impacting the world in front of their eyes, as well as navigating complex organisational dynamics with confidence. She is outstanding at listening to what is being said and what is not being said (!), then, with skill, compassion and expertise, she moves leaders on to be their best versions. The result is a boost in self-confidence and an improved approach to workplace challenges.
As a seasoned entrepreneur and business expert, this is one of the many areas where you will see Richella shine and because she is shining – you will shine too – shining is contagious around Richella. She has great knowledge and lived experience at all business levels – CEO through to the office floor. She knows what you need to do in order to rise above the crowd, develop and grow in strength and authority. She works closely with individuals and teams to identify growth opportunities, streamline processes, enhance leadership skills and achieve sustainable success. Her practical insights and strategic guidance in coaching empower clients to make informed business decisions and drive their organisations forward.
Drawing from her own experience of breaking free from traditional career paths, Richella supports individuals to explore and pursue their true passions. She guides clients through the process of transitioning from unfulfilling careers to meaningful and purpose-driven work, unlocking their full potential along the way. One of Richella’s phrases is ‘my work is all about lighting you up on the inside’. Ready to be lit up on the inside? She has a wide network of professional individuals, working in recruitment and career transformation and will make those connections for you. Ready to get connected? Ready to move into the career you know you were born to do?
Richella is a captivating keynote speaker, sharing her unique insights and experiences with audiences around the world. At one of her recent speaking engagements, she received feedback saying she was not only sharing information no-one else was talking about and should be (for example AI in coaching), but she was also taking current trends in human development and giving them a practical application – she takes the complex and makes it accessible. She is a born communicator and archetypal teacher with the ability to foresee what is coming down the line. Her entrepreneurial vision, insight and early adopter mindset means she is one to sit up and notice. She is also great fun and conducts engaging workshops, coaching and training sessions. Once experienced you will join the many followers she has.
Richella is an accredited Supervisor with the CSA. She has a strong, insightful and laser focused approach to all her supervisees and their work. She has a number of supervisees who are loyal to the way she works and know that all her wisdom, experience and knowledge is present in every session. Her passion to build excellent coaches is demonstrated by her passion to supervise those coaches to be excellent. She walks her talk.
Richella’s approach to OD is designed to support individuals and teams to overcome workplace constraints. Her coaching strategies are a blend of psychology, NLP, and business models to ensure successful outcomes.

Through these diverse services, Richella Boggan empowers individuals, leaders and entrepreneurs to unleash their potential, achieve remarkable results. She will support you to create your life and business that truly resonate with your authentic self. Get in touch to find out more about how Richella can work with you.

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Increase Your Leadership Impact

Tap Into Our 60+ Years Of Expertise With Professional One-On-One Coaching

At Sandown Business School we have two bespoke programmes for Leaders and Managers which is proving to be invaluable. These tailored programmes are called: Thought Partners and Leadership Supervision.

As mentioned, these unique programmes are tailored to meet your individual requirements.

We aim to bring the challenge and support you need, to ethically bring our experience and wisdom from our extensive list of clients who work in different industries and sectors. We will provide you with a robust toolbox filled to the brim with business and management theories, different methodologies, practical techniques and processes - all of which you can put into action immediately.

Our purpose - to easily equip you to become the Leader and/or Manager you aspire to become.

Thought partners

This Signature Model has been created as a result of the varied work we, at Sandown Business School have completed with leaders across different organisations, sectors and countries and recognising the changing needs of leaders.

Whilst each of these disciplines are powerful in their own right such as coaching, mentoring, wellbeing, people champion and confidant, on their own they didn’t quite fit the needs of the leaders we are working with. Recognising we are now living in a VUCA/BANI and TUNA world (how many other acronyms will there be?), the old style of leadership is no longer enough. With the emerging ‘new ways of working’ there are also ‘new ways of leading’ that need to be identified, adopted and embraced.

Our Thought Partner Signature Model maps the territory for Executive and Senior Leaders and helps to distinguish the offering of Sandown Business School. We draw together all these different disciplines and more, focus on different identity drivers and more, recognise the influences of different ecosystems and more and explore why it is important to always be open to the phrase ‘and more’!

leadership coaching programme

Leadership supervision services

We have found our clients, with whom we are regularly working with as their Thought Partner (and for some this is now over 5 years of monthly support), wanted to add to this service. They asked us to focus on other topics, which did not quite fit the usual executive coaching conversation, but as they knew we were specialists in these additional areas, asked us if they could explore these areas as part of a separate programme.

So in effect, this programme was developed as a result of our clients’ requests. For some of our clients, this forms their next step, and for others this programme runs in parallel with their Thought Partnering programme.

So what is Leadership SuperVision? This programme builds on Thought Partnering but adds in the focus on neurowellness, culture champion, archetypal awareness and brand consciousness. Again, this is an unfiltered, supportive space for leaders to reflect on their professional challenges and successes. We are finding this programme to be hugely popular, especially amongst those recently promoted to senior roles in an organisation.

leadership coaching programme

Talent Development

In today’s rapidly evolving corporate landscape, the need for effective Senior Talent Development has never been more urgent. At Sandown Business School, we specialise in elevating the capabilities of your senior executives, ensuring they not only adapt but excel amidst the complexities of modern business dynamics.

Our Senior Talent Development program is uniquely tailored to each senior executive’s needs, ensuring relevance and impact. We address and custom tailor a pathway based on all the areas shared in the image. This is much more than training or executive coaching; it’s a transformational journey for senior talent who must navigate the intricate balance between technical expertise and leading high-performing people and building effectively functioning teams. Our approach is not one-size-fits-all; it’s a bespoke solution designed for the few who will lead the many.

Modern business talent challenges are not just about retaining but evolving top talent. Our service directly addresses your concerns about highly skilled individuals, like exceptional engineers, who excel in their fields yet need to cultivate people, power and performance skills. We ensure that emerging and seasoned senior professionals are not struggling to keep pace with intergenerational workforce trends and modern business strategies.

Sandown Business School’s Senior Talent Development is the key to unlocking their full potential, ensuring your organisation’s continued leadership and innovation in the industry.

In an era where adaptability and leadership are crucial, the opportunity to develop your senior talent with Sandown Business School’s bespoke program is not just an option—it’s a strategic imperative. Act now to ensure your top executives are equipped with the skills and insights needed to thrive in a dynamic, intergenerational workplace. Our exclusive service is the catalyst for transforming great individual performers into exceptional leaders who will shape the future of your organisation.

leadership coaching programme

Trailblazing a New Era: Our Shared Mission

To Shape The Future of Coaching

Pioneering a New Era

Sandown Business School was born amidst the echoes of a changing coaching landscape. As the coaching profession faced challenges and misconceptions, we saw an opportunity to make a difference. Recognising the need for comprehensive, quality coaching education, we embarked on a mission to redefine the industry standards and empower individuals to become exceptional coaching professionals.

Embracing True Mastery

Amidst these constraints, we quickly realised: true coaching goes beyond surface-level training. We understood that coaching requires dedicated effort, time, commitment, and a substantial investment to earn a professional coaching certificate. This realisation deepened our resolve to provide a transformative coaching experience that would equip individuals with the necessary skills and confidence to make a lasting impact.

Leading the Way

After months of dedication, hard work, and relentless pursuit of our vision, we achieved our goal. We proudly attained the accreditation, solidifying our position as a trusted and respected institution in the coaching industry. This achievement not only affirmed our commitment to quality but also positioned us as leaders in coach education. With unwavering dedication, Sandown Business School continues to elevate the coaching profession, one student at a time, and inspire individuals to unlock their full coaching potential.

Challenging the Status Quo

Right at the beginning of our journey, we encountered a wall—the prevalence of mediocracy in coaching. We witnessed how the profession was being diluted by those who claimed to be coaches after minimal training, lacking confidence and a true coaching style. This realisation fueled our determination to change the narrative and ensure that proper standards and expertise were upheld.

Stepping Up to the Challenge

At this point Sandown Business School faced a crucial moment—an industry saturated with mistruths and misleading claims from coach training organisations. We stood at a crossroads where we had to make a bold decision: to maintain our integrity and go through the rigorous accreditation process for our programme or succumb to shortcuts and compromises. With unwavering determination, we chose the path of integrity, committed to achieving triple crown accreditation to validate our commitment to excellence.

Trailblazing a New Era: Our Shared Mission.

To Shape The Future of Coaching

Pioneering a New Era

Sandown Business School was born amidst the echoes of a changing coaching landscape. As the coaching profession faced challenges and misconceptions, we saw an opportunity to make a difference. Recognising the need for comprehensive, quality coaching education, we embarked on a mission to redefine the industry standards and empower individuals to become exceptional coaching professionals.

Challenging the Status Quo

Right at the beginning of our journey, we encountered a wall—the prevalence of mediocracy in coaching. We witnessed how the profession was being diluted by those who claimed to be coaches after minimal training, lacking confidence and a true coaching style. This realisation fueled our determination to change the narrative and ensure that proper standards and expertise were upheld.

Embracing True Mastery

Amidst these constraints, we quickly realised: true coaching goes beyond surface-level training. We understood that coaching requires dedicated effort, time, commitment, and a substantial investment to earn a professional coaching certificate. This realisation deepened our resolve to provide a transformative coaching experience that would equip individuals with the necessary skills and confidence to make a lasting impact.

Stepping Up to the Challenge

At this point Sandown Business School faced a crucial moment—an industry saturated with mistruths and misleading claims from coach training organisations. We stood at a crossroads where we had to make a bold decision: to maintain our integrity and go through the rigorous accreditation process for our programme or succumb to shortcuts and compromises. With unwavering determination, we chose the path of integrity, committed to achieving triple crown accreditation to validate our commitment to excellence.

Leading the Way

After months of dedication, hard work, and relentless pursuit of our vision, we achieved our goal. We proudly attained the accreditation, solidifying our position as a trusted and respected institution in the coaching industry. This achievement not only affirmed our commitment to quality but also positioned us as leaders in coach education. With unwavering dedication, Sandown Business School continues to elevate the coaching profession, one student at a time, and inspire individuals to unlock their full coaching potential.

Our Vision for Personal and Professional Growth

We Believe in...

Kickstart Your Coaching Journey

With Our Professional Coaching Pathways

Whether you are an individual seeking personal growth and self-improvement, or a business leader/entrepreneur looking to adapt to changing environments and improve your leadership skills, coaching can mean te fast-track to reach your goals!

Say Yes to becoming a Professionally Accredited Coach and find your pathway to a career in coaching!

Check Out Our Coaching Pathways &

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