Meet Our Founders
& Your Future Master Coaches
Pheona Croom-Johnson
Co-Managing Partner and Academic Director
MSc, MA, ESIA Coach Supervisor (EMCC) EIA Senior Practitioner (EMCC), PCC (ICF), Master Executive Coach (AC), Master NLP Trainer & Team Coach Supervisor (ACTC, ICF)
Pheona is a seasoned professional having been in the learning and development field for over 35 years, mainly partnering with C-Suite and Senior Leaders. She is one of a handful of treble credentialed Master Coaches and typically spends her time working as a Thought Partner, Psychological Executive Coach, Organisational Development Specialist, Systemic Team Coach, Team Coaching Supervisor and Coach Supervisor. Yes - she is busy.
Pheona has a creative approach using different models, tools and techniques all with a pragmatic and practical psychological application. One of her many strengths is working systemically and she can often be found supporting clients to map out their systems. She is insightful, intuitive, grounded, and well able to support you in achieving your purposes.
Pheona has designed and delivered multiple successful leadership and coaching programmes internationally. Her programmes have been held as reaching the standard of excellence. She is known for her creative flair and ability to really listen to what is required and always, to date, deliver. She has a wide range of industry experience and constantly seeks to enrich her own personal learning for the development of her clients. Be prepared to transform.
Pheona's services:
Pheona offers a unique service as a Thought Partner and has done so for the past 10 years, earning her the reputation of being one of the best in this niche. She has the reputation of being a trusted advisor and confidant for many of her anonymous clients. She is regularly recommended to other CEOs, MDs and Senior Leadership Teams seeking professional development. Working with Pheona means focusing on effective leadership, business and coaching techniques which enable clients to find out who they are and how they are. How does she do this? One approach is to create a ‘pause space’ with judgement suspended. Clients stop having to perform, stop trying to get it right and instead can speak in an unfiltered way as they work out what they think and what they want to do next, all without the need of having to carefully manage their ‘audience’. Once their whole system is aligned, they un-press pause and get back to being brilliant.
Pheona has an in-depth background in psychology, and her coaching competencies are evident in her approach. She supports her clients to gain perspective, challenge stuck mindsets and outdated behaviours, identify repeating patterns, live true to their values, and reset to move forward. She has a wealth of psychometric tools she can use with her clients, but also has a wide experience of business and leadership theories, models, and coaching tools at her disposal. Her approach is creative and resourceful with every client walking away a better version of themselves – and that is something after 35 years of coaching.
Pheona is an expert on the credential pathway for coaches. She has successfully designed and delivered accredited coaching programmes, with her inspiring and entrepreneurial co-founder, that are triple accredited. A status rarely achieved. She also runs an online programme called ‘Mastering The Credential Pathway’ which supports coaches wishing to develop their coaching skills further to understand the ICF competency requirements and ensure their coaching aligns with these professional standards. She regularly runs groups and individual Mentor Coach programmes that are seeing coaches successfully gain their ACC and/or PCC credential or those who need to recredential. She knows what is required and is happy to share with you the secrets of success for ICF, EMCC, and AC.
Pheona is an accredited Supervisor with the EMCC and regularly runs supervision groups for coaches with an emphasis on group dynamics using a Gestalt lens. During these sessions, the coaches focus on their clients, are mindful of ethics and have the opportunity of learning from other coaches. She also has a strong practice of individual supervision which offers her supervisees the opportunity to slow down, practice presencing and awaken systemic awareness all with the aim of deepening and strengthening their coaching practice. She will use many creative tools in her supervision, which supervisees have found useful as they are able to use them with their clients. One of Pheona’s beliefs – ‘positive energy ripples are so important’. Come prepared to be seen, appreciated and valued for who you are.
Pheona has been in the learning and development business for over 35 years, she has a vast experience with different cultures and industries. She has worked in over 25 countries with a focus on Europe, APEC, North and South America. And industry focus within the Financial & Insurance, Education & Health, Travel Leisure, Technology, Law Enforcement, Marketing, Regulators & Aerospace, Charities, Manufacturing, Engineering, Automotive, Digital and Retail industries. You are in safe hands whatever your industry and cultural background.
Richella Boggan
Co-Managing Partner and Global Business Development Director,
BA (Hons) Economics, Clinical Nutritional Therapist, EIA Senior Practitioner (EMCC), Advisory Board Member (npnHub), Master Business Coach and Coaching Supervisor (CSA)
Welcome to the dynamic realm of Richella Boggan, a sought-after Professional Coach for accomplished business leaders. As the co-founder of Sandown Business School, she's creating a vibrant community of elite accredited coaches. With her innovative SAS Coaching Map, she's redefining the coaching approach to align with the complexities of our changing world.
Richella's expertise in supervision is highly desired among leading coaches globally. Trained as an economist, she explored Interpersonal Neurobiology, Nutritional Therapy, and Applied Neuroscience and is expected to begin her PhD in Neuroscience by late 2023. She's also an accredited Emotional Intelligence assessor.
With the experience of building and selling three prosperous companies, and a 20-year tenure in global FMCG corporations at C-suite levels, she knows the intricacies of the corporate world. But what distinguishes Richella is her brave career shift, breaking societal norms to pursue her true passion in coaching. Using her vast knowledge, she now guides others to realise their happiness and success. If you're prepared to unlock your potential and attract success, Richella Boggan is your ally. Let's embark on this exciting, result-oriented journey together, filled with opportunities and enjoyment.
Richellas's services:
Through these diverse services, Richella Boggan empowers individuals, leaders and entrepreneurs to unleash their potential, achieve remarkable results. She will support you to create your life and business that truly resonate with your authentic self. Get in touch to find out more about how Richella can work with you.
Increase Your Leadership Impact
Tap Into Our 60+ Years Of Expertise With Professional One-On-One Coaching
At Sandown Business School we have two bespoke programmes for Leaders and Managers which is proving to be invaluable. These tailored programmes are called: Thought Partners and Leadership Supervision.
As mentioned, these unique programmes are tailored to meet your individual requirements.
We aim to bring the challenge and support you need, to ethically bring our experience and wisdom from our extensive list of clients who work in different industries and sectors. We will provide you with a robust toolbox filled to the brim with business and management theories, different methodologies, practical techniques and processes - all of which you can put into action immediately.
Our purpose - to easily equip you to become the Leader and/or Manager you aspire to become.
Thought partners
This Signature Model has been created as a result of the varied work we, at Sandown Business School have completed with leaders across different organisations, sectors and countries and recognising the changing needs of leaders.
Whilst each of these disciplines are powerful in their own right such as coaching, mentoring, wellbeing, people champion and confidant, on their own they didn’t quite fit the needs of the leaders we are working with. Recognising we are now living in a VUCA/BANI and TUNA world (how many other acronyms will there be?), the old style of leadership is no longer enough. With the emerging ‘new ways of working’ there are also ‘new ways of leading’ that need to be identified, adopted and embraced.
Our Thought Partner Signature Model maps the territory for Executive and Senior Leaders and helps to distinguish the offering of Sandown Business School. We draw together all these different disciplines and more, focus on different identity drivers and more, recognise the influences of different ecosystems and more and explore why it is important to always be open to the phrase ‘and more’!
Leadership supervision services
We have found our clients, with whom we are regularly working with as their Thought Partner (and for some this is now over 5 years of monthly support), wanted to add to this service. They asked us to focus on other topics, which did not quite fit the usual executive coaching conversation, but as they knew we were specialists in these additional areas, asked us if they could explore these areas as part of a separate programme.
So in effect, this programme was developed as a result of our clients’ requests. For some of our clients, this forms their next step, and for others this programme runs in parallel with their Thought Partnering programme.
So what is Leadership SuperVision? This programme builds on Thought Partnering but adds in the focus on neurowellness, culture champion, archetypal awareness and brand consciousness. Again, this is an unfiltered, supportive space for leaders to reflect on their professional challenges and successes. We are finding this programme to be hugely popular, especially amongst those recently promoted to senior roles in an organisation.
Talent Development
In today’s rapidly evolving corporate landscape, the need for effective Senior Talent Development has never been more urgent. At Sandown Business School, we specialise in elevating the capabilities of your senior executives, ensuring they not only adapt but excel amidst the complexities of modern business dynamics.
Our Senior Talent Development program is uniquely tailored to each senior executive’s needs, ensuring relevance and impact. We address and custom tailor a pathway based on all the areas shared in the image. This is much more than training or executive coaching; it’s a transformational journey for senior talent who must navigate the intricate balance between technical expertise and leading high-performing people and building effectively functioning teams. Our approach is not one-size-fits-all; it’s a bespoke solution designed for the few who will lead the many.
Modern business talent challenges are not just about retaining but evolving top talent. Our service directly addresses your concerns about highly skilled individuals, like exceptional engineers, who excel in their fields yet need to cultivate people, power and performance skills. We ensure that emerging and seasoned senior professionals are not struggling to keep pace with intergenerational workforce trends and modern business strategies.
Sandown Business School’s Senior Talent Development is the key to unlocking their full potential, ensuring your organisation’s continued leadership and innovation in the industry.
In an era where adaptability and leadership are crucial, the opportunity to develop your senior talent with Sandown Business School’s bespoke program is not just an option—it’s a strategic imperative. Act now to ensure your top executives are equipped with the skills and insights needed to thrive in a dynamic, intergenerational workplace. Our exclusive service is the catalyst for transforming great individual performers into exceptional leaders who will shape the future of your organisation.
Trailblazing a New Era: Our Shared Mission
To Shape The Future of Coaching
Pioneering a New Era
Sandown Business School was born amidst the echoes of a changing coaching landscape. As the coaching profession faced challenges and misconceptions, we saw an opportunity to make a difference. Recognising the need for comprehensive, quality coaching education, we embarked on a mission to redefine the industry standards and empower individuals to become exceptional coaching professionals.
Embracing True Mastery
Amidst these constraints, we quickly realised: true coaching goes beyond surface-level training. We understood that coaching requires dedicated effort, time, commitment, and a substantial investment to earn a professional coaching certificate. This realisation deepened our resolve to provide a transformative coaching experience that would equip individuals with the necessary skills and confidence to make a lasting impact.
Leading the Way
After months of dedication, hard work, and relentless pursuit of our vision, we achieved our goal. We proudly attained the accreditation, solidifying our position as a trusted and respected institution in the coaching industry. This achievement not only affirmed our commitment to quality but also positioned us as leaders in coach education. With unwavering dedication, Sandown Business School continues to elevate the coaching profession, one student at a time, and inspire individuals to unlock their full coaching potential.
Challenging the Status Quo
Right at the beginning of our journey, we encountered a wall—the prevalence of mediocracy in coaching. We witnessed how the profession was being diluted by those who claimed to be coaches after minimal training, lacking confidence and a true coaching style. This realisation fueled our determination to change the narrative and ensure that proper standards and expertise were upheld.
Stepping Up to the Challenge
At this point Sandown Business School faced a crucial moment—an industry saturated with mistruths and misleading claims from coach training organisations. We stood at a crossroads where we had to make a bold decision: to maintain our integrity and go through the rigorous accreditation process for our programme or succumb to shortcuts and compromises. With unwavering determination, we chose the path of integrity, committed to achieving triple crown accreditation to validate our commitment to excellence.
To Shape The Future of Coaching
Pioneering a New Era
Sandown Business School was born amidst the echoes of a changing coaching landscape. As the coaching profession faced challenges and misconceptions, we saw an opportunity to make a difference. Recognising the need for comprehensive, quality coaching education, we embarked on a mission to redefine the industry standards and empower individuals to become exceptional coaching professionals.
Challenging the Status Quo
Right at the beginning of our journey, we encountered a wall—the prevalence of mediocracy in coaching. We witnessed how the profession was being diluted by those who claimed to be coaches after minimal training, lacking confidence and a true coaching style. This realisation fueled our determination to change the narrative and ensure that proper standards and expertise were upheld.
Embracing True Mastery
Amidst these constraints, we quickly realised: true coaching goes beyond surface-level training. We understood that coaching requires dedicated effort, time, commitment, and a substantial investment to earn a professional coaching certificate. This realisation deepened our resolve to provide a transformative coaching experience that would equip individuals with the necessary skills and confidence to make a lasting impact.
Stepping Up to the Challenge
At this point Sandown Business School faced a crucial moment—an industry saturated with mistruths and misleading claims from coach training organisations. We stood at a crossroads where we had to make a bold decision: to maintain our integrity and go through the rigorous accreditation process for our programme or succumb to shortcuts and compromises. With unwavering determination, we chose the path of integrity, committed to achieving triple crown accreditation to validate our commitment to excellence.
Leading the Way
After months of dedication, hard work, and relentless pursuit of our vision, we achieved our goal. We proudly attained the accreditation, solidifying our position as a trusted and respected institution in the coaching industry. This achievement not only affirmed our commitment to quality but also positioned us as leaders in coach education. With unwavering dedication, Sandown Business School continues to elevate the coaching profession, one student at a time, and inspire individuals to unlock their full coaching potential.
Our Vision for Personal and Professional Growth
We Believe in...
- Coaching as a catalyst for positive change in every aspect of life.
- Embracing a spiral learning approach to continuously enhance coaching skills.
- Putting adults at the center of the coaching process for meaningful transformation
- Alchemy Systems: Blending the artistry and science of coaching for optimal results
- That coaching has the power to make a difference, one person at a time
- Fostering a coaching culture to empower individuals at all levels of leadership
- Providing thought leadership and creating a trusted space for senior leaders
- Making coaching accessible to anyone, anytime, anywhere
Kickstart Your Coaching Journey
With Our Professional Coaching Pathways
Whether you are an individual seeking personal growth and self-improvement, or a business leader/entrepreneur looking to adapt to changing environments and improve your leadership skills, coaching can mean te fast-track to reach your goals!
Say Yes to becoming a Professionally Accredited Coach and find your pathway to a career in coaching!
Check Out Our Coaching Pathways &
Go From Aspiring Coach To A Certified Expert