Pheona Croom-Johnson

Hello 🌟. Writing about myself is always a bit strange, especially when trying to gauge what might interest you. With over 38 years in the OD field, I’ve worn many hats, including Transformational Leader, Organisational Development Leadership Consultant, Master Coach and Global Master Facilitator. Currently, I serve as the Academic Director of Sandown Business School.

As one of the few treble-credentialed Master Coaches, I have been instrumental in pioneering the design and delivery of internationally acclaimed leadership and coaching programmes that drive sustainable change in global businesses. My commitment to quality and academic excellence is reflected in my 100% success rate in guiding students to achieve their desired diplomas and certifications.

Throughout my career, I’ve developed and implemented successful Leadership, Change, Talent and Cultural Programmes that deliver long-term impact. My approach blends innovation with pragmatism, combining business and psychological models, tools and techniques to inspire profound shifts in mindset, behaviour and actions. I’m often told that I am able to turn complex theories into simple, practical applications, enabling individuals to effectively apply all they learn in real-world scenarios. My thought leadership includes published articles and recognised expertise in coaching and supervision, establishing me as a rising subject authority within the industry.

I deeply value building genuine relationships with my clients, from C-Suite Executives to Frontline Managers.  I consider earning their trust and confidence a privilege. My unique approach combines systemic thinking with the latest innovations, offering a holistic view that drives both personal and organisational transformation. By leveraging diverse resources, I, partnering with my clients, seek to shift mindsets and behaviours and as they shift start to reframe actions that align sustainable change for my clients.

My global impact spans Europe, North America, South America, Oceania and Asia-Pacific, where I’ve worked in multicultural and diverse environments. When working as a Global Master Facilitator, I was collaborating with CEOs, General Managers and local Facilitators from 15 unique countries, tailoring leadership programmes to meet specific regional needs while maintaining consistent excellence. This experience underscores my ability to adapt and deliver programmes that resonate across cultures and industries.

My personal journey adds significant depth to my coaching practice. From my early years in drama school and acting alongside Hollywood stars to caring for my late husband who battled Multiple Sclerosis, my lived experiences shape my empathetic and resilient coaching style. I’ve also navigated personal adversities, such as overcoming narcissistic abuse, experiencing the highs and lows of IVF, miscarriage, and motherhood to name just a few of life’s challenges. These experiences enrich my ability to support clients in reclaiming their identity and inner voice, guiding them with compassion and relatability.

My pragmatic approach to psychology, combined with strategic insights, sets me apart as a trusted partner in leadership and development. Working with me means embarking on a transformative journey where I stand as your strongest advocate, challenging you with compassion and guiding you toward the best version of yourself. Together, we will build the tools, confidence and clarity you need to navigate your path with resilience and purpose.

Whether leading leadership development initiatives or coaching individuals through complex challenges, my goal extends beyond professional success. It’s about creating the environment where you are able to empower yourself to reclaim your inner voice, embrace your authenticity and transform your personal and professional life. I’m here to stand shoulder-to-shoulder with you, championing your journey to growth and success. Are you ready to make a lasting impact? Let’s take this journey together.

Are you ready for transformation? Are you ready to start your journey with Pheona? Remember, working with her is not for the faint-hearted. Standing shoulder to shoulder with you, she will be your strongest advocate, see you as you are and with that total acceptance will challenge you, be curious to dive deep with you, maybe even confront you (in her gentle but surprisingly firm style) but always her interventions will be in service of spurring you on to the best version you could possibly be. Ready?