The New Science in Professional Coaching and Mentoring

From "The Coaching People"

Earn a Professional Diploma in Coaching at Sandown Business School, one of the leading professional coach training and coach-mentor training schools globally.

Join us and discover how coaching can be the rocket fuel of potential and possibility, whether you want to start a career in coaching or to implement coaching in your existing role.

Unlock the potential within you and others as a certified coach.

Develop as a professional coach

By choosing one of our globally accredited, award-winning coaching programmes, you’ll master a diverse range of professional coaching methodologies. Allowing you to craft your unique coaching style and step confidently into your role as a skilled, impactful coaching professional.

The Power of 1%

Small Shifts, Big Results

At Sandown Business School, we offer accredited coaching programmes designed to make a meaningful difference.

Our mission is to contribute to a better world by combining the latest insights from neuroscience, psychology and ontology to transform how we lead and connect.

We believe even a 1% shift—from a threat to a reward mindset—can spark significant change, enriching your personal growth, relationships, community and organisation.

Our programmes enable you to discover your unique coaching style, empowering you to bring your authentic self into your work. We embrace systemic thinking and the flow of energy, encouraging curiosity and exploration every step of the way.

Join us on a journey of transformation and see how professional coaching can create positive change in your life and the lives of those around you.

Leave a Mark.
Establish a Powerful Legacy. Seize The Moment!

The New Alchemy Of Coaching

Balancing People, Power and Performance Through Professional Coaching

Our Master Coaches will provide you with a deep understanding of the driving forces of human behaviour and coaching system awareness, enabling you to coach/mentor others to reach their full potential and navigate complex business environments. Through utilising a diverse array of professional coaching methodologies, you’ll play a pivotal role in the development of others, assisting them in attaining their objectives.

Walk away with a range of professional coaching skills essential for success.

Support people to belong and have healthy relationships.

Develop the courage to hold your own power.

Enable people and teams to make a healthy impact on all they do.

The Coaching & Mentoring Pathway

All our Coaching Diplomas are fully accredited by the ICF, EMCC and AC. We don’t just offer training; we shape industry-leading professionals.

A quote from the EMCC when assessing our Practitioner Diploma in Coaching: “The values underpinning the programme ethos and the quality of the learning and assessment design and material is a best practice model for the coaching global community” (December 2022).

SBS Certificate in Coaching

Curious about Coaching? This is the best place to start.

Practitioner Diploma

Setting the foundations as a professionally accredited coach.

Advanced Practitioner Diploma

Start here if you are serious about building a professional coaching business.

Master Diploma

Fast-Track your Coaching Career and Business and achieve Mastery.

The Leader as Coach Pathway

Leader as Coach Workshop

Learn how to become a leader-coach.

2 Day Leader as Coach

Incorporate coaching into people development.

Professional Award in Executive Coaching

Learn modern day professional coaching skills you can integrate quickly into your role.

Integrative Team Coaching Pathway

Get Ready to Transform Your Business or Organisations Coaching and Mentoring Intelligence

Discover a programme designed to equip you with the tools, insights and practical experience to thrive as a dynamic team coach.

You’ll learn to create strong coaching contracts, master self-regulation and build intergenerational coherence through advanced communication. With a focus on supervision and integrative skills, this programme supports your professional and personal growth.

This is your pathway to making a lasting impact on the teams and organisations you serve.

transformation stories from People like you

I recently attended an executive leadership programme that was designed to increase and grow strength in this space with a small number of colleagues at Carnival UK. Pheona’s sessions were designed to ensure everyone was included and engaged at all times, accommodating many different styles and mindsets. The pace of the programme and way in which the topics and modules were covered resulted by far in one the most rewarding and thorough courses I’ve been attended to date. The strengths and ‘new muscle’ I’ve grown from this programme and continue to practice has benefited me greatly in continuing to improve my leadership style, expanded my toolkit on how I engage and support team members and peers and achieve our shared goals.

Tom Driscoll having professional coaching

Tom Driscoll Entertainment & Leisure Operations at P&O Cruises

Pheona has supported our organisation over the past 5 years facilitating senior Leadership programs and coaching key individuals. Pheona has a calm and subtle approach that pushes teams outside of their comfort zones enabling them to rethink and reframe they way they work and behave. Her depth of knowledge and experience is evident in the way she develops people and teams. Pheona's sessions are highly interactive, thought provoking and at times challenging. Delegate feedback is always excellent with practical examples of the difference the learning has made. I cannot recommend Pheona highly enough for her professionalism, integrity and wisdom.

vanda forward having professional coaching

Vanda Forward Talent and Performance Management, Senior Manager

I recently had the opportunity to attend a [second] Leadership Strength Programme, facilitated by Pheona. Pheona is an experienced, informative, and insightful coach who helped me gain more confidence in the workplace and made me think more deeply about my role as a leader. Pheona works at a good pace and coaches in styles that fits with everyone. Pheona kept our group engaged the whole time throughout the programme. She helped me change my approach and outlook both personally and professionally and I would highly recommend Pheona as a coach to anyone who gets the opportunity to work with her.

Adriaan van der Merwe Director of Operations

I was fortunate enough to undertake a leadership development course and 1:1 coaching with Pheona and although it may seem dramatic to say, the perspective she gave, the mechanisms she taught me and the ways she helped me reframe my thinking have been totally transformative for me in both my professional and personal life. I've connected more deeply with my team, had the confidence to be open about my boundaries and my talents and identified the limiting beliefs that were holding me back at work. I'd heartily recommend her to anyone.

clementine learning professional coaching

Clementine Hodgin-Culver Marketing Director - Cunard

I have just completed a series of three coaching sessions with Pheona. What a fantastic experience. She gently led me to a deeper understanding of my own behaviours and has helped me create a meaningful plan that builds on areas of my career and self development. I would say that some of the insight I’ve gained has been profound and needless to say I gained massively from taking the time to talk with her and trust in the process she took me through. I would highly recommend Pheona.

simon flower learning professional coaching

Simon Flower Founder at STL Ethos Ltd

During 2019 I experienced the leadership program from Pheona. During this program we talked about leadership models, how to influence, Belbin roles and many more. Pheona also took us on a personal journey. Find your why, learn about yourself and about who I am. This made me conscious of my behavior as a leader, how i can develop and grow the coming years. Pheona found the right balance between theory, personal insights, team development and as we called fluffy stuff. I both learned and enjoyed this program very much and can recommend this to everyone who wants to grow and develop as a leader, or to every company who wants to improve team work.

Frans Ackermans Operations Director bij Weir Minerals

Richella has been my business & performance coach for almost a year now and in that time, she has offered me world-class coaching that I am continually grateful for. In my opinion, it is rare to find a coach who can repeatedly evoke a sense of new insight and positive transformation in another, and that is exactly what Richella has done for me. Through her coaching, it is evident that Richella has a wealth of knowledge and experience, particularly in the areas of neuroscience/performance/leadership coaching and this undoubtedly raises the quality & impactfulness of her coaching to a completely different level!

alison being taught professional coaching

Alison Delahunt Healthcare Professional, Educator and Executive Life Coach

Richella's passion and commitment to Coaching powered by Neuroscience is one of her many brilliant qualities. I had the pleasure of partnering up with Richella for six professional Coaching & Mentoring sessions, each session propelled me forward with new thinking in a thought provoking and meaningful way. Richella has the ability to build rapport quickly and get to the story behind the story. I recommend Richella highly as a Coach, and as a facilitator for the Diploma in Coaching with Neuroscience course I completed with Positive Success Group. The transformation Richella evoked in me has been a real game changer for my growth and development.

Paraic Keenan Qualified Executive & Performance Coach

I work with Richella to arrange training for corporate clients in both public and private sector. Richella delivers training for us on topics ranging from Leadership to The Science of Stress Regulation and feedback is consistently excellent. Participants love her energy and training style. From my perspective as a person arranging training, Richella is wonderful to work alongside. First and foremost I know the client will be well looked after and receive first-rate training. But also Richella is easy to deal with. She responds quickly to requests and is straightforward. She is reliable and always very pleasant. She has amazing energy and an exceptional facilitative approach.

camille being taught professional coaching

Camille Rocca Irish Times Training

I wouldn't hesitate to recommend both Richella and Sandown Business School, because I've had the joyful experience of working with her in two separate capacities. Firstly she offered me expert coaching at a time when my life had reached a crossroads, providing guidance and clarity when I found myself at a difficult juncture. Richella did this in her own unique enthusiastic style - as a client I discovered that her positive approach to life is quite contagious, she's always informed, never patronizing and manages to get to the root of the issue quickly.

Zoe Holohan Best Selling Author of As The Smoke Clears

Richella has been a tremendous support for me. She knows when to simply listen, positively challenge or push me out of your comfort zone while always routing for me. I already trusted her during my corporate journey and she has now become a fantastic coaching supervisor for me with her strong business acumen.

Katrin Sturm Founder & CEO

I cannot recommend Richella Boggan enough for her friendly approach to people of all abilities, her lengthy knowledge of coaching and neuroscience, plus, her genuine kindness to support all clients to reach their personal and professional goals in life.

mark colbourne recieving professional coaching

Mark Colbourne MBE International TEDx Speaker & Paralympic Gold Medalist

60+ Years Of Wisdom From Our Master Coaches

With over 35 years of experience in the field of Organisational Development (OD), Pheona primarily collaborates with C-Suite and Senior Leaders across multiple organisations. As one of the few triple-credentialed Master Coaches, she dedicates much of her time to executive education and Leadership Supervision. Pheona employs a creative approach, integrating various models, tools and techniques with a pragmatic and psychologically practical application. Her expertise spans across roles such as Psychological Coach, Thinking Partner, Organisational Development Specialist, Systemic Team Coach and Team and Coaching Supervisor. Over the past three decades, Pheona has designed and delivered numerous internationally recognised leadership and coaching programmes.

Richella possesses extensive experience as a Master Business and Executive Leadership Coach and Coaching Supervisor, amassed over three decades working within commercial and management settings. During her career, she has engaged with Senior and Emerging Leaders across various organisations, offering a comprehensive understanding of whole-system dynamics. Richella also holds qualifications as a Nutritional Therapist and an Interpersonal Neurobiology specialist with a deep understanding and practical application of Polyvagal Theory. This holistic approach enables Richella's clients to realise their potential, grasp their purpose and cultivate lifelong skills in self-regulation and co-regulation, enhancing their professional success and business performance.

Does This

Sound Like You?

Are you frustrated by the fact that you might not be qualified and experienced enough to become a professional coach and provide effective service?
Are you discouraged that the pace of change in the world is accelerating and it's becoming harder to keep up?
Are you worried it'll cost your personal life and take working 20 hours a day until you can figure out how to finally live up to expectations?
Are you struggling to handle increased complexity and ambiguity in your career?
Are you in a career that is really meaningful to you? At the end of a day do you feel you have made a difference?
Do you need extra income right now with a side hustle?
Are you working in the human-to-human service industry but finding you are not succeeding with your clients?

If you answered yes to one or more of those questions, don't worry, you are in the right place!

You Can Finally

Put These Behind You

What Can You Expect from the Academy of Professional Coaching?

The Sandown Business School Difference
Triple Accredited with the ICF, EMCC and AC

Traditional Approach

Teaching linear coaching models that are directive and prescriptive and not tailored to your brand and needs
A generic and standardised coaching approach that makes you feel you still don't know enough
Recycled curriculum with outdated approaches to learning
Courses advertised as accredited courses but only giving hours towards your credential

Our Approach

A Coaching map tailored for the modern world that builds confidence in who you are and what you offer
Fingerprint coaching that is unique to you and transforms you from the inside out
Understanding the latest thinking in neuroscience, psychology and ontology that will captivate and engage your clients
Internationally accredited and recognised programmes incorporating healthy challenges and applied adult learning techniques

5 Pillars of Coaching Excellence

Free Coaching Download

Contact us today to receive instant access to our complimentary 22-page E-booklet, “5 Pillars of Coaching Excellence.” Discover what it truly means to be an outstanding and influential coach!

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