The New Science in Professional Coaching and Mentoring.

From "The Coaching People"

Earn a Professional Diploma in Coaching at Sandown Business School, one of the leading professional coach training and coach-mentor training schools globally.

Join us and discover how coaching can be the rocket fuel of potential and possibility, whether you want to start a career in coaching or to implement coaching in your existing role.

Unlock the potential within you and others as a certified coach.

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Develop as a professional coach

By Choosing One Of Our Globally Accredited and Award-Winning Life and Executive Coach and Coach Mentor Diplomas

Our wide range of professional coaching methodologies ensure you develop your unique coaching style and become a confident coaching professional.

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The Coaching & Mentoring Pathway

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SBS Certificate in Coaching

Curious about Coaching? This is the best place to start.

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Practitioner Diploma

Setting the foundations as a professionally accredited coach.

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Advanced Practitioner Diploma

Start here if you are serious about building a professional coaching business.

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Master Diploma

Fast-Track your Coaching Career and Business and achieve Mastery.

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The Leader as Coach Pathway

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Leader as Coach Workshop

Learn how to become a leader-coach.

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2 Day Leader as Coach

Incorporate coaching into people development.

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Professional Award in Executive Coaching

Learn modern day professional coaching skills you can integrate quickly into your role.

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Find Out More!

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Professional Award in Executive Coaching with Science, Artistry and Systems

Get Ready to Transform Your Business or Organisations Coaching and Mentoring Intelligence in 2024

A 12-Week Transformation Taking Your People from Aspiring Coaches to Certified Professionals

Our accredited training ensures you will be equipped with effective and modern coaching and mentoring skills.

Benefit from the expertise of master coaches Pheona Croom-Johnson and Richella Boggan. Choose between our In-House Training Programmes or Online Training Programmes.

Essential Tools for Emerging Leaders and Managers for 2024

The New Alchemy Of Coaching

Balancing People, Power and Performance Through Professional Coaching

Our Master Coaches will provide you with a deep understanding of the driving forces of human behaviour and coaching system awareness, enabling you to coach/mentor others to reach their full potential and navigate complex business environments. Through utilising a diverse array of professional coaching methodologies, you'll play a pivotal role in the development of others, assisting them in attaining their objectives.

Walk away with a range of professional coaching skills essential for success.

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  • People Skills

Support people to belong and have healthy relationships.

  • Power Skills

Develop the courage to hold your own power.

  • Performance Skills

Enable people and teams to make a healthy impact on all they do.

60+ Years Of Wisdom From Our Master Coaches

With over 35 years of experience in the field of Organisational Development (OD), Pheona primarily collaborates with C-Suite and Senior Leaders across multiple organisations. As one of the few triple-credentialed Master Coaches, she dedicates much of her time to executive education and Leadership Supervision. Pheona employs a creative approach, integrating various models, tools and techniques with a pragmatic and psychologically practical application. Her expertise spans across roles such as Psychological Coach, Thinking Partner, Organisational Development Specialist, Systemic Team Coach and Team and Coaching Supervisor. Over the past three decades, Pheona has designed and delivered numerous internationally recognised leadership and coaching programmes.
Pheona Croom-Johnson
Pheona Croom-JohnsonCo-Managing Partner and Academic Director MSc, MA, ESIA Coach Supervisor (EMCC) EIA Senior Practitioner (EMCC), PCC (ICF), Master Executive Coach (AC), Master NLP Trainer & Team Coach Supervisor (ACTC, ICF)
Extended bio
Richella possesses extensive experience as a Master Business and Executive Leadership Coach and Coaching Supervisor, amassed over three decades working within commercial and management settings. During her career, she has engaged with Senior and Emerging Leaders across various organisations, offering a comprehensive understanding of whole-system dynamics. Richella also holds qualifications as a Nutritional Therapist and an Interpersonal Neurobiology specialist with a deep understanding and practical application of Polyvagal Theory. This holistic approach enables Richella's clients to realise their potential, grasp their purpose and cultivate lifelong skills in self-regulation and co-regulation, enhancing their professional success and business performance.
Richella Boggan
Richella BogganCo-Managing Partner and Global Business Development Director, BA (Hons) Economics, Clinical Nutritional Therapist, EIA Senior Practitioner (EMCC), Advisory Board Member (npnHub), Master Business Coach and Coaching Supervisor (CSA)​
Extended bio
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Does This

Sound Like You?

  • Are you frustrated by the fact that you might not be qualified and experienced enough to become a professional coach and provide effective service?
  • Are you discouraged that the pace of change in the world is accelerating and it's becoming harder to keep up?
  • Are you worried it'll cost your personal life and take working 20 hours a day until you can figure out how to finally live up to expectations?
  • Are you struggling to handle increased complexity and ambiguity in your career?
  • Are you in a career that is really meaningful to you? At the end of a day do you feel you have made a difference?
  • Do you need extra income right now with a side hustle?
  • Are you working in the human-to-human service industry but finding you are not succeeding with your clients?

If you answered yes to one or more of those questions, don't worry, you are in the right place!

The Power of 1%

Small Shifts, Big Results n Professional Coaching And Supervision

At Sandown Business School, our commitment lies in delivering accredited coaching courses that make a real difference. Our mission is rooted in the aspiration to contribute to a better world, leveraging cutting-edge insights from neuroscience, psychology and ontology. We believe in the power of a 1% shift from a threat to a reward mindset that will positively impact your personal development, your relationships, your community, your company and your world.

We are purpose-driven and value-driven believing in energetic expression, self-regulation and co-regulation. We are innovators and catalysts who encourage risk-taking and compassionate vision. Our courses are designed to help you study and discover your unique signature stamp as a coach, supervisor, or leader and to support you as you bring your authentic self to your work. We believe in systemic work and the fluidity of energy and movement. We encourage curiosity and exploration in everything we do. Join us on this journey of transformation and discover firsthand how a professional coaching accreditation can change your life and the lives of those around you.

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This is

Your Time to

Leave a Mark.
Establish a Powerful Legacy. Seize The Moment!

Book a call today

What Can You Expect from the Academy of Professional Coaching?

The Sandown Business School Difference
Triple Accredited with the ICF, EMCC and AC

Traditional Approach

  • Teaching linear coaching models that are directive and prescriptive and not tailored to your brand and needs
  • A generic and standardised coaching approach that makes you feel you still don't know enough
  • Recycled curriculum with outdated approaches to learning
  • Courses advertised as accredited courses but only giving hours towards your credential

Our Approach

  • A Coaching map tailored for the modern world that builds confidence in who you are and what you offer
  • Fingerprint coaching that is unique to you and transforms you from the inside out
  • Understanding the latest thinking in neuroscience, psychology and ontology that will captivate and engage your clients
  • Internationally accredited and recognised programmes incorporating healthy challenges and applied adult learning techniques

A Wealth Of Expertise

Helping you keep your nose in front

5

Internationally Recognised Coach Training Programmes with Triple Accreditation

4

Spirals of educational learning

3

Pillars Of Neuroscience, Psychology and Ontology & Science, Artistry and System

2

Focused areas Coaching and Supervision

1

Likeminded Community of Coaches

You Can Finally

Put These Behind You

  • Resistance to change
  • Fear of the unknown
  • Fear of failing
  • Limited beliefs
  • Not belonging
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transformation stories from Leaders like you

I recently attended an executive leadership programme that was designed to increase and grow strength in this space with a small number of colleagues at Carnival UK. Pheona’s sessions were designed to ensure everyone was included and engaged at all times, accommodating many different styles and mindsets. The pace of the programme and way in which the topics and modules were covered resulted by far in one the most rewarding and thorough courses I’ve been attended to date. The strengths and ‘new muscle’ I’ve grown from this programme and continue to practice has benefited me greatly in continuing to improve my leadership style, expanded my toolkit on how I engage and support team members and peers and achieve our shared goals.
Tom Driscoll having professional coaching
Tom Driscoll Senior Manager Hotel, Entertainment & Leisure Operations at P&O Cruises
Pheona has supported our organisation over the past 5 years facilitating senior Leadership programs and coaching key individuals. Pheona has a calm and subtle approach that pushes teams outside of their comfort zones enabling them to rethink and reframe they way they work and behave. Her depth of knowledge and experience is evident in the way she develops people and teams. Pheona's sessions are highly interactive, thought provoking and at times challenging. Delegate feedback is always excellent with practical examples of the difference the learning has made. I cannot recommend Pheona highly enough for her professionalism, integrity and wisdom.
vanda forward having professional coaching
Vanda Forward Talent and Performance Management, Senior Manager
I recently had the opportunity to attend a [second] Leadership Strength Programme, facilitated by Pheona. Pheona is an experienced, informative, and insightful coach who helped me gain more confidence in the workplace and made me think more deeply about my role as a leader. Pheona works at a good pace and coaches in styles that fits with everyone. Pheona kept our group engaged the whole time throughout the programme. She helped me change my approach and outlook both personally and professionally and I would highly recommend Pheona as a coach to anyone who gets the opportunity to work with her.
adriaan learning professional coaching
Adriaan van der Merwe Director, Operations | Retail | People | Customer Service | Management of large remote teams | Business Change | Health and Safety | Cost Management | Results driven | Revenue generation | LEAN trained
I was fortunate enough to undertake a leadership development course and 1:1 coaching with Pheona and although it may seem dramatic to say, the perspective she gave, the mechanisms she taught me and the ways she helped me reframe my thinking have been totally transformative for me in both my professional and personal life. I've connected more deeply with my team, had the confidence to be open about my boundaries and my talents and identified the limiting beliefs that were holding me back at work. I'd heartily recommend her to anyone.
clementine learning professional coaching
Clementine Hodgin-Culver Marketing Director - Cunard (On Secondment)
I have just completed a series of three coaching sessions with Pheona. What a fantastic experience. She gently led me to a deeper understanding of my own behaviours and has helped me create a meaningful plan that builds on areas of my career and self development. I would say that some of the insight I’ve gained has been profound and needless to say I gained massively from taking the time to talk with her and trust in the process she took me through. I would highly recommend Pheona.
simon flower learning professional coaching
Simon Flower Founder at STL Ethos Ltd - Improving Business Transformation | VP Strategic Projects @ Carnival UK | Change Agent & Thought Leader | Strategy & Governance | Board Member
During 2019 I experienced the leadership program from Pheona. During this program we talked about leadership models, how to influence, Belbin roles and many more. Pheona also took us on a personal journey. Find your why, learn about yourself and about who I am. This made me conscious of my behavior as a leader, how i can develop and grow the coming years. Pheona found the right balance between theory, personal insights, team development and as we called fluffy stuff. I both learned and enjoyed this program very much and can recommend this to everyone who wants to grow and develop as a leader, or to every company who wants to improve team work.
frans learning professional coaching
Frans Ackermans Operations Director bij Weir Minerals
Richella has been my business & performance coach for almost a year now and in that time, she has offered me world-class coaching that I am continually grateful for. In my opinion, it is rare to find a coach who can repeatedly evoke a sense of new insight and positive transformation in another, and that is exactly what Richella has done for me. Through her coaching, it is evident that Richella has a wealth of knowledge and experience, particularly in the areas of neuroscience/performance/leadership coaching and this undoubtedly raises the quality & impactfulness of her coaching to a completely different level!
alison being taught professional coaching
Alison Delahunt Healthcare Professional, Educator and Executive Life Coach with a Passion for Empowering Others
Richella's passion and commitment to Coaching powered by Neuroscience is one of her many brilliant qualities. I had the pleasure of partnering up with Richella for six professional Coaching & Mentoring sessions, each session propelled me forward with new thinking in a thought provoking and meaningful way. Richella has the ability to build rapport quickly and get to the story behind the story. I recommend Richella highly as a Coach, and as a facilitator for the Diploma in Coaching with Neuroscience course I completed with Positive Success Group. The transformation Richella evoked in me has been a real game changer for my growth and development.
paraic professional coaching
Paraic Keenan Qualified Executive & Performance Coach | Team Coach | Facilitator
I work with Richella to arrange training for corporate clients in both public and private sector. Richella delivers training for us on topics ranging from Leadership to The Science of Stress Regulation and feedback is consistently excellent. Participants love her energy and training style. From my perspective as a person arranging training, Richella is wonderful to work alongside. First and foremost I know the client will be well looked after and receive first-rate training. But also Richella is easy to deal with. She responds quickly to requests and is straightforward. She is reliable and always very pleasant. She has amazing energy and an exceptional facilitative approach.
camille being taught professional coaching
Camille Rocca Irish Times Training. Providers of corporate training and executive education.
I wouldn't hesitate to recommend both Richella and Sandown Business School, because I've had the joyful experience of working with her in two separate capacities. Firstly she offered me expert coaching at a time when my life had reached a crossroads, providing guidance and clarity when I found myself at a difficult juncture. Richella did this in her own unique enthusiastic style - as a client I discovered that her positive approach to life is quite contagious, she's always informed, never patronizing and manages to get to the root of the issue quickly.
zoe recieving professional coaching
Zoe Holohan Best Selling Author of As The Smoke Clears/ Survivor/ Motivational Speaker/ Columnist with Irish Independent/ Supplement Account Manager/ UK Agency Manager
Richella has been a tremendous support for me. She knows when to simply listen, positively challenge or push me out of your comfort zone while always routing for me. I already trusted her during my corporate journey and she has now become a fantastic coaching supervisor for me with her strong business acumen.
katrin getting professional coaching
Katrin Sturm Founder & CEO | Empowering driven leaders and women in tech to scale & shine | B2B SaaS Sales | Growth Mentor | Business Coach | Start-up Investor | Ex-Salesforce
I cannot recommend Richella Boggan enough for her friendly approach to people of all abilities, her lengthy knowledge of coaching and neuroscience, plus, her genuine kindness to support all clients to reach their personal and professional goals in life.
mark colbourne recieving professional coaching
Mark Colbourne MBE International TEDx Speaker | Paralympic Gold Medalist | Leadership Trainer | Online Results Coach

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