Professional Award In Executive Coaching With Science, Artistry And Systems

Get Ready To Change Your Life & Career In 2023

A 12-Week Transformation Taking You From Aspiring Coach To A Certified Professional

Learn expert secrets first-hand from master coaches Pheona Croom-Johnson and Richella Boggan.

professional coaching
professional coaching
professional coaching
EMCC professional coaching
professional coaching
AC2 professional coaching
AC3 professional coaching
professional coaching
The Power of 1%

Small Shifts, Big Results In Executive Coaching And Leadership

Are you a highly motivated individual looking to take your coaching skills to the next level with professional coaching courses? Do you want to start a career in coaching and make a real difference in the world? Are you willing to go all-in and take that first step towards achieving your goals? Our executive coaching academy is waiting for you.

At Sandown Business School, we offer a range of coaching courses designed to provide you with the executive coaching and mentoring skills you need to become an independent coach. Our Professional Award in Executive Coaching programme is an intensive, yet relatively short course designed to provide a practical coaching experience. It aims to empower you with the skills and knowledge needed to elevate your coaching qualifications.

Our mission is to enable executive coaching for all and we believe in the power of the 1% difference to create a positive impact on the world. We are purpose-driven, value-driven and believe in energetic expression, self-regulation and co-regulation. Our innovative programs are designed to help you discover your unique signature stamp as a coach, supervisor, or leader and to help you bring your authentic self to your work.

Join us on this transformative journey and discover how executive coaching can change your life and the lives of those around you. Don’t wait, take action and become the professional coach you were meant to be. Enroll in our executive coaching award programme today!

This is

Your Time to

Leave a Mark.
Establish a Powerful Legacy. Seize The Moment!


Enroll in our Professional Award in Executive Coaching Programme today!

professional coaching programme

Get Our Globally Accredited Professional Award

Join Sandown Business School's Professional Award In Executive Coaching This Year

Embark on a transformative journey with our comprehensive executive coaching award programme, meticulously designed to equip aspiring coaches with the essential skills and knowledge to excel in the coaching profession.

This immersive programme encompasses a range of modules, starting with a solid foundation in coaching theory, ethical practice and the art of reflective practice. It provides mentoring training that helps you build and hone your executive coaching essentials. As you progress, you’ll dive into personal development, exploring the impact of personal identity on coaching and mastering powerful techniques.

Discover the secrets to understanding your clients and guiding them towards meaningful goals with cutting-edge neuroscience. By completing this programme, participants will gain certification and a nationally recognised certificate in coaching. They will develop a coaching mindset, gain expertise in effective coaching and mentoring and learn about the neuroscience of executive coaching, all while building the skills necessary for a successful coaching practice.

Employ Science, Artistry And Systems In Executive Coaching And

Stay Ahead of The Curve

If You Have Been Searching For...

You're In The Best Place To Achieve Them

The New Alchemy Of Coaching

Balancing people, power and performance through coaching

Our Master Coaches will provide you with a deep understanding of the driving forces of human behaviour and coaching system awareness, enabling you to coach/mentor others to reach their full potential and navigate complex business environments.

Walk away with a coach's toolkit for success.

professional coaching in ontology

Support people to belong and have healthy relationships.

Develop the courage to hold your own power.

Enable people and teams to make a healthy impact on all they do.

60+ Years Of Wisdom From Our Master Coaches

This is More Than Just Another Programme

Amongst A Thousand Other Training Programmes

In 72 Hours, We Will Teach You How to...

A Wealth Of Expertise

Helping you keep your nose in front


Globally accredited coach training programs


Spirals of educational learning


Pillars of Neuroscience, Psychology and Ontology & Science, Artistry and Systems


Focused Areas Executive Coaching And Supervision


Likeminded Community of Coaches

Professional Award in Executive Coaching

With Science, Artistry And Systems

12-Week Professional Award in Executive Coaching to Take Your Coaching to A Professional Standard And Completely Change Your Life/Career

Raise The Standards of

Professional Executive Coaching

Your Roadmap To Coaching Success

Learn how to become a leader-coach, make an immediate impact on your results and how you lead others… and truly enjoy your career.

Module 1


A strong foundation for professional executive coaching, covering topics such as coaching theory, systemic trust, the SAS coaching map and effective brand presencing. Participants will also learn about ethical practice and contracting for both individual and group coaching sessions. Additionally, this module covers the neurobiology of remote and hybrid assertiveness, as well as the art of reflective practice.

Module 2

The Coach

You will focus on personal development as a coach, exploring topics such as how personal identity affects coaching, understanding direct and indirect coaching and the anatomy of co-regulation and connection. The module also covers signature models such as PAUSE and SOURCE, which help coaches integrate a coaching mindset and recognise their unconscious assumptions and biases.

Module 3

The Client

Understand the client and help them achieve meaningful goals. Participants will learn about the return on investment of coaching, the neuroscience of client self-regulation and decision making in chaos and interpersonal contracting within diverse systems. Signature models like SYSTEMIC and CARE are also covered, which helps clients to achieve meaningful goals and CARE for the client’s open loop system and field.

Module 4


To include online assessment, case study and writing up your reflections.

Module 5

Finales & Graduation

How to end well. Capturing your Journey Collecting the wisdom Reward Bank Building.

Module 6

Accreditation Camp

This optional event lets you network with fellow students, reflect on your experiences together and celebrate your efforts in style.

Join Us & Discover How You Can Gain An Executive Coaching Credential Which Will

Open The Doors of Potential And Possibility

Ingrain Skills With A Variety Of Engaging And Unique Activities

Programme Launch

Getting to know your group. Being clear of your starting position. Getting to know your peers and starting your executive coaching journey.


An event focused on how to work with clients using a bespoke tool that immediately brings reward and balance to your clients.

Observed Practice

During two observed practices you will receive feedback/feedforward from our trained assessors plus develop your own inner coach to determine your level of competency.

Skills Practice Groups (SPG)

7 sessions with peers practicing competencies and skills aligned with course content.


Your bespoke LMS platform guides you through your learning journey. Everything you need and more is on our system.

The Next Generation Of

We have developed a specially crafted learning experience that we know you will love. Effortless, Engaging and Effective training that includes interactive videos, e-books, quizzes, embedding exercises, assessments, certificates and belonging within a community.

Professional Award in Executive Coaching with Science, Artistry and Systems

transformation stories from Leaders like you

I recently attended an executive leadership programme that was designed to increase and grow strength in this space with a small number of colleagues at Carnival UK. Pheona’s sessions were designed to ensure everyone was included and engaged at all times, accommodating many different styles and mindsets. The pace of the programme and way in which the topics and modules were covered resulted by far in one the most rewarding and thorough courses I’ve been attended to date. The strengths and ‘new muscle’ I’ve grown from this programme and continue to practice has benefited me greatly in continuing to improve my leadership style, expanded my toolkit on how I engage and support team members and peers and achieve our shared goals.
Pheona has supported our organisation over the past 5 years facilitating senior Leadership programs and coaching key individuals. Pheona has a calm and subtle approach that pushes teams outside of their comfort zones enabling them to rethink and reframe they way they work and behave. Her depth of knowledge and experience is evident in the way she develops people and teams. Pheona's sessions are highly interactive, thought provoking and at times challenging. Delegate feedback is always excellent with practical examples of the difference the learning has made. I cannot recommend Pheona highly enough for her professionalism, integrity and wisdom.
I recently had the opportunity to attend a [second] Leadership Strength Programme, facilitated by Pheona. Pheona is an experienced, informative, and insightful coach who helped me gain more confidence in the workplace and made me think more deeply about my role as a leader. Pheona works at a good pace and coaches in styles that fits with everyone. Pheona kept our group engaged the whole time throughout the programme. She helped me change my approach and outlook both personally and professionally and I would highly recommend Pheona as a coach to anyone who gets the opportunity to work with her.
I was fortunate enough to undertake a leadership development course and 1:1 coaching with Pheona and although it may seem dramatic to say, the perspective she gave, the mechanisms she taught me and the ways she helped me reframe my thinking have been totally transformative for me in both my professional and personal life. I've connected more deeply with my team, had the confidence to be open about my boundaries and my talents and identified the limiting beliefs that were holding me back at work. I'd heartily recommend her to anyone.
I have just completed a series of three coaching sessions with Pheona. What a fantastic experience. She gently led me to a deeper understanding of my own behaviours and has helped me create a meaningful plan that builds on areas of my career and self development. I would say that some of the insight I’ve gained has been profound and needless to say I gained massively from taking the time to talk with her and trust in the process she took me through. I would highly recommend Pheona.
During 2019 I experienced the leadership program from Pheona. During this program we talked about leadership models, how to influence, Belbin roles and many more. Pheona also took us on a personal journey. Find your why, learn about yourself and about who I am. This made me conscious of my behavior as a leader, how i can develop and grow the coming years. Pheona found the right balance between theory, personal insights, team development and as we called fluffy stuff. I both learned and enjoyed this program very much and can recommend this to everyone who wants to grow and develop as a leader, or to every company who wants to improve team work.
Richella has been my business & performance coach for almost a year now and in that time, she has offered me world-class coaching that I am continually grateful for. In my opinion, it is rare to find a coach who can repeatedly evoke a sense of new insight and positive transformation in another, and that is exactly what Richella has done for me. Through her coaching, it is evident that Richella has a wealth of knowledge and experience, particularly in the areas of neuroscience/performance/leadership coaching and this undoubtedly raises the quality & impactfulness of her coaching to a completely different level!
Richella's passion and commitment to Coaching powered by Neuroscience is one of her many brilliant qualities. I had the pleasure of partnering up with Richella for six professional Coaching & Mentoring sessions, each session propelled me forward with new thinking in a thought provoking and meaningful way. Richella has the ability to build rapport quickly and get to the story behind the story. I recommend Richella highly as a Coach, and as a facilitator for the Diploma in Coaching with Neuroscience course I completed with Positive Success Group. The transformation Richella evoked in me has been a real game changer for my growth and development.
I work with Richella to arrange training for corporate clients in both public and private sector. Richella delivers training for us on topics ranging from Leadership to The Science of Stress Regulation and feedback is consistently excellent. Participants love her energy and training style. From my perspective as a person arranging training, Richella is wonderful to work alongside. First and foremost I know the client will be well looked after and receive first-rate training. But also Richella is easy to deal with. She responds quickly to requests and is straightforward. She is reliable and always very pleasant. She has amazing energy and an exceptional facilitative approach.
I wouldn't hesitate to recommend both Richella and Sandown Business School, because I've had the joyful experience of working with her in two separate capacities. Firstly she offered me expert coaching at a time when my life had reached a crossroads, providing guidance and clarity when I found myself at a difficult juncture. Richella did this in her own unique enthusiastic style - as a client I discovered that her positive approach to life is quite contagious, she's always informed, never patronizing and manages to get to the root of the issue quickly.
Richella has been a tremendous support for me. She knows when to simply listen, positively challenge or push me out of your comfort zone while always routing for me. I already trusted her during my corporate journey and she has now become a fantastic coaching supervisor for me with her strong business acumen.
I cannot recommend Richella Boggan enough for her friendly approach to people of all abilities, her lengthy knowledge of coaching and neuroscience, plus, her genuine kindness to support all clients to reach their personal and professional goals in life.
Professional Resources

To Aid Your Success

Take A Peak Into Our Signature Workbooks and Learning Materials

Our Workbooks and Learning Materials are two of the many ways in which our programmes set us apart from other coach training organisations. We are not just seeking to ‘impart’ knowledge about coaching, how to be a good or even great coach, what coaching skills are and how to use them. Instead, we are engaging our students to really ‘know’ who they are, recognise that ‘how they are’ and ‘how they show up’ dramatically impacts their coaching, their client, the systems and ultimately their business.

We are supporting our students to build their own Coach Signature. This provides them with the confidence to stand apart from the treadmill of other coaches. During our programmes our students develop their internal referencing to strengthen, equip and empower them from the inside … out. Whilst knowledge is useful and can provide confidence in our capabilities, on its own it is not enough. Instead we need: Knowledge+ embodied understanding + systemic awareness+ at the core … compassion (for self and other).

coaching programme
Learning Journal

Our Learning Journal follows all the evening events, provides questions, reflective suggestions and seeks to build the reflective practice ‘muscle’ to ensure our students are adopting best practice.

Learning Aide

Our Learning Aides are a highlight of every programme. We offer additional content to support each Module. This has proven to enrich and deepen the student’s knowledge & understanding. We also provide additional ways of learning; questions, quizzes & review materials to ensure our students are embodying their learning.

Reflection Workbook

Our Reflection Workbook focuses on the work the students complete with one another in their Skills Practice Groups; it captures their learnings from their bserved Practices; and also captures their Reflections which forms parts of their final Assessment.

Purpose Play Book

Our Purpose Playbook is a great piece of work each student undertakes to form their signature.

Are You Ready To Kickstart Executive Your Coaching Journey
On Professional Level?

Whether you are an individual seeking personal growth and self-improvement, or a business leader/entrepreneur looking to adapt to changing environments and improve your leadership skills, we want to help you reach all your goals!

Professional Award In Executive Coaching With Science, Artistry And Systems

Another 6 Reasons

You Will Be Glad You Have Joined Us


You will do things you would previously not have considered


You will change and challenge your relationship to fear


You will get comfortable with the uncomfortable


You will understand your relationship with the world and how you impact others


You will make tremendous progress in terms of entrepreneurial talent & risk taking


You will also experience great progress regarding your pivoting and re-imagination skills

Our Courses Can Be Done Conveniently, Online And Through Self-Directed Study
Make The Most of Every Session

From The Comfort of Your Home.

Our events are held between
8:30 - 13:00
GMT Time

Ready To Finally Make That Breakthrough Investment In Yourself?

Hesitate No Longer And Finally Unlock The Hidden Coaching Potential

That Has Been In You All Along!
Want To Take Your Executive Coaching Game Up A Level?
Would like to multiply your income in short time?
Looking to create a meaningful legacy one day?
This Training is The Perfect Solution

Sign Up Today and Save $395

Don't Wait Until it's Too Late. Training Starts on 8th September!

Here is

What You Will

Have some questions?

A New Science of Coaching

Professional Award
in Executive coaching
with Science, Artistry and Systems

Your Investment:€2345

apply for early bird discounts

Scan the QR code or click the Buy button to secure your spot with a €250 deposit

Learn And Grow On The Go!

Experience The Next Generation Of E-Learning

Research has found that remote learning maximises individual productivity through flexibility. Post pandemic, individuals are recognising the complex relationship between learning, wellbeing, workplace and social life.

Priorities have shifted towards a tighter integration of learning, work and personal needs. Successful learning-life integration requires savvy goal prioritisation.

We therefore have a unique opportunity to reimagine how digital technology can be more effective for individuals to learn remotely. With the developing digital capability, individuals can take advantage of learning online whilst harmonising work, life and learning.

We have developed a specially crafted learning experience that we know you will love. Our methodology includes interactive videos, e-books, quizzes, embedding exercises, assessments, certificates and belonging within a community.

Highlighted Benefits

A Few Things

Our Customers Are Often Curious About

The Professional Award in Executive Coaching is the first in a series of coaching programmes designed by Sandown Business School, who have recently been awarded ‘Best in Class’ by the All Ireland Business Foundation. This is a part-time course for those wishing to develop their executive coaching skills to support their profession or start their journey to become a professional coach. Sandown Business School is fast becoming recognised as the coach educator who is raising the standards of professional executive coaching.

This qualification allows successful graduates to practice as a coach. These courses lead to the following professional qualification:
Executive Coaching Award with Science, Artistry and Systems.

This course will be accredited by the Association for Coaching and should be eligible for their AACT Award. You can also use this course as coach education hours towards ICF (ACC) and EMCC (Foundation/Practitioner).

Our Module course runs over 12 weeks. There are learning activities most weeks either with Tutors, peers or your own study, reflections and research.

Our course runs on Saturday AM and Wednesday PM. The Skills Practice Group is for each group to arrange and should be held on Wednesday evenings. Any other elements required for this course are arranged between the Tutor and Students.

We appreciate our students are balancing work and life whilst studying for this Certificate. We have therefore carefully written this programme to optimise embedding learning over the twelve week period. All programme elements are structured to support and enhance your student journey.

Our goal – maximise learning.

Attendance requirements: ICF approx 80%; EMCC approx 80%, and the AC approx 95% although there are specific parts of this programme that are non-negotiable. Sandown Business School requires 85% attendance to award you with the Professional Award in Executive Coaching.

We want to ensure our courses are accessible and flexible for everyone. We regularly offer ‘Early Bird’ discounts and also offer a 10% reduction on any course if a student refers a colleague who registers and pays for a place on the same programme.

We provide the opportunity for students to take out a flexible payment plan. This is interest free and spread out over the duration of your course. Instalments can even start before the course begins to spread the payments over a longer period. For detailed information, please read our payment terms and conditions.

If a student uses a CREDIT CARD, please add a fee of 1.75%. Or PAYPAL please add a fee of 4.95%. Both amounts will be added to the invoice.

This is a life changing programme integrating neuroscience, psychology and ontology. Key concepts for today and tomorrow. Remember the quote we love ‘How you are is how you Coach’. Know who you are and all you bring to coaching.

Still Have Some Questions?

Discuss It With One Of Our Coaches!

Dublin Office: +353 (0) 86 0214003
London Office: +44 (0) 7764 812503

Or Schedule A Call Below:

Discover all the opportunities our 79-hour accredited Professional Award in Executive Coaching programme has in store for you. Talk to our coaches and find out more about how you can achieve the fulfillment and rewards you deserve.

Scroll to Top